Written and compiled by Road Transport and Logistic Industry specialists and published by one of the UK’s only dedicated commercial vehicle media agencies.
Trade Van Driver magazine delivers news, current issues and affairs straight through the cab window of the truck and straight on to the steering wheel of the drivers. This is important, because drivers are the gateway to the opinion formers and attitude makers of a vital multi billion pound industry.
Market research highlighted an untapped opportunity for a ‘high end’ free circulation magazine dedicated to the driver and smaller fleet owner. The house style and content lends itself to retention thus increasing the OTS (opportunities to see) and lengthens the publication’s life as a point of reference as well as entertainment. The research also highlighted the upward influence the employed driver has in the decision making process of choosing the necessary equipment, products and services required to keep their transport business running.
The unique style of targeted free distribution embraces Truck Stops, Truckwashes, Truck dealerships and large logistic operations. It is further complemented by a national distribution team targeting smaller distribution points.
A dedicated driver forum guarantees the magazine content is current, useful and topical. The publishing team also meet drivers on their territory to discuss issues further underpinning the publisher’s pledge for relevant content.
Trade Van Driver magazine is available FREE through strategically positioned outlets and is also available online or through an annual subscription fee.