The Commercial Vehicle Show unveils full rebrand and strategic shift

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Fuelling change – The Route to Net Zero
Wimbledon, UK – 30 June 2025 – The Commercial Vehicle Show (CV Show), the UK’s
leading exhibition for the road freight, transport, and logistics sectors, today announces
a bold new identity and strategic direction. At the heart of this transformation is a new
show theme: “Fuelling Change – The Route to Net Zero.”
This marks the beginning of a major evolution for the CV Show. More than a rebrand, it
signals a clear commitment to lead the commercial vehicle industry through its most
critical period of transition towards decarbonisation, digitalisation, and sustainable
growth. The new brand identity reflects the energy, confidence, and momentum driving
this change and positions the show as the key destination for innovation, collaboration,
and progress.
The 2026 edition will deliver a completely reimagined experience. Visitors can expect a
revitalised show environment with an overhauled content programme, shaped around
the most urgent challenges and opportunities facing the sector today. From
electrification and clean energy to connected technologies and operational efficiency,
the show will offer deeper insight, richer engagement, and more meaningful
connections than ever before.
For exhibitors, the rebrand brings expanded value. With over 15,000 targeted industry
visitors, and a more robust year-round marketing platform, the CV Show continues to be
the UK’s most effective stage for launching products, generating leads, and aligning with
the industry’s drive toward net zero.
As the only UK event that unites the entire commercial vehicle ecosystem, the CV Show
is uniquely placed to shape policy, spark partnerships, and accelerate innovation.
Whether you’re in logistics, fleet management, energy, retail, manufacturing, or
government, this is where future strategies take shape.
To lead the Commercial Vehicle Show through this evolution is Nick Davison, the newly
appointed Event Director. “The new brand refresh marks the start of an exciting new era
for the CV Show. With ‘Fuelling Change – The Route to Net Zero’ as our direction, we’re
not just evolving the event, we’re stepping up to lead the industry through real change.
CV Show 2026 is all about bigger impact, smarter solutions, and helping the sector
move forward together. I couldn’t be more excited about what’s ahead.” Nick Davison,
Event Director.
And the transformation doesn’t stop here. A further major announcement will be
revealed next week, one that builds on this new direction and reinforces the CV Show’s
role at the centre of the industry’s sustainable future.
Fuelling Change begins now. All roads lead to the Commercial Vehicle Show.
The next edition of the Commercial Vehicle Show takes place at the NEC
Birmingham from 21–23 April 2026. To book your stand or register interest, visit
www.cvshow.com